Like a curtain separating worlds apart, the massive welcome arch of La Costa Brava instantly transports you to Mediterranean Spain. Tile mosaic designs and ironworks embellish the vast stone structure, giving the border of Bacolod City and Talisay City a new landmark. One that’s hard to miss. And hard to match.

From here, the heritage travel begins. Images once seen only in books and postcards, suddenly come alive in this 40-hectare themed and planned community.

La Costa Brava del Rio is the second phase of La Costa Brava, the first phase being composed of three areas:

• La Costa Brava del Mar – Where the main entrance, the main clubhouse and a swimming pool are located.
• La Costa Brava del Sol – is located in the Bacolod City area where the plaza del Sol is located.
• La Costa Brava del Norte – is located in  the Talisay area and is the “gateway” to the active lifestyle of  La Costa Brava del Rio.

At La Costa Brava del Rio, you will find more street designs, extra-wide islands for relaxed community interaction, and rotundas that give quick and easy access to streets. La Costa Brava inspires sports and friendly competition:

• Little League ball park – where family and friends will gather for friendly weekend compitition, counting down strikers and cheering home runs.
• Baketball – Just a short distance from the softball field
• RC car Racing – remote control car enthusiasts now have thier own race track
• Biking Path – along the perimeter of the park
• Jogging Ovals – the islans of the streets are provided   with jogging path
• Gym Previleges – All owners get a discount certificate at Bacolod City’s most popular fitness gym, The President’s Gym
• Jetski - designed with a slipway, a docking bay to accommodate several jetski, and a viewing deck where family members can relax and enjoy a picnic lunch.
• Fishing - Breezy huts surround the Bait and Tackle fishing lagoon at La Costa Brava del Rio. There’s parking for fishing aficionados and their families.
• Boating - a 5,000 sqm. boating lagoon offers sundry fun. You can row a real boat, or you can race your remote speedboats.
• Swimming - A luxurious 20 meter-long lapping pool faces a picturesque sunset. Tots get a share of the splash in thier own kiddie pool.

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Kabalikat sa Pabahay Award 2003Hernan Lopez, Jr., quickly assessed the company’s assets. To his mind, assets didn’t merely comprise of Carmela’s vast sugar landholdings. Assets included competencies. And the company has one nascent competence beyond sticking a stalk in the ground. By then, Carmela had grown its real estate business. What it started in 1978 had slowly expanded to include four more properties. In 1980, they opened for sale San Esteban Village in Bago City, this south of the provincial capital. Carmela Valley Homes Subdivision was also inaugurated in 1983, subsequently followed by Phase 2 in 1985 and Phase 2-A a year after.

Turning its focus on real estate, the company immediately recognized one key factor in its initial success: its ability to deliver honest customer value. As the economy continued to slow down, the concept of massive lots in posh subdivisions became unwise, at least to Carmela Valley. Although there were still many who could afford them, they remained too few to render profitable the sizable landholdings of Carmela.

The blossoming middle-income and the aspiring lower-income segments of the society had the numbers. So Carmela Valley invested into developing subdivisions that offered small lots, hence smaller investments. But that wasn’t enough. Carmela also adressed the issue of affordability, not in terms of lot prices, but in terms of how much people can afford to pay each month. That was the critical customer value of time – instead of fighting it with amenities people didn’t need, Carmela delivered it with easy monthly payments. Carmela Valley agressively-designed installment payment scheme rocked the local real estate industry, but it jolted the modest income segments into home ownership. Suddenly, here was an enterprise immune to the madness of the sugar industry-controlled economy.

The business sagacity of the corporation was greatly rewarded for it brought to conciousness the enormous back-log of the housing industry in Negros Occidental. Lopez and his corps of creative managers lost no time in visualizing expansion. They trained their eyes back to Talisay, this time, for mass-housing. In 1987, Carmela Valley Corp. applied for and was granted originator/developer status by the National Home Mortgage Finance Corp., the country’s lead agency supervising low-cost, mass-housing projects.

Since then, the corporation has worked on several such projects, categorized under its guiding legislation, the BP 220. Among this developments are the 15-Hectare Phase 2 and seven-hectare of Menlo Subdivision in Talisay, eight-hectare Phase 2 of Carmela Valley Homes Subdivision in SilayCity, and the 25-hectare Phase 2 of San Esteban Village. Interestingly, in time, as the projetcs came one after the other and the people, seemingly coming from nowhere, starting to move into their new homes, to Carmela, the low-cost housing experience acquired altruistic flavor. It was noble that Carmela Valley Corp. was doing its citizenship share in helping the goverment upgrade the larger population’s standard of living. What started out as purely business decision to save a company became a mission to save home. Carmela thus adapted the slogan: Caring for our own because Negros is where our heart is.

The company nevertheless continued developing more upscale-serving projects. Trailblazer that he is, Hernan Lopez, Jr., led his team in building Bacolod City’s first townhome complex, the 2.6-hectare Bethany Court, which introduced the benefit of underground utility lines to the local community. Made with the same market in mind is the Carmela Executive Village in Talisay, a subdivision punctuated by clubhouse and amenities. Down south in Binalbagan, Carmela Valley has Villa Sta. Maria, a combination commercial and residential subdivision. The company’s newest venture in this category is the Mt. Carmel Village in Brgy. Alijis Bacolod City. Meanwhile, sister companies also under the leadership of Hernan Lopez, Jr., likewise developed residential subdivisions in Kabankalan, Cadiz, Escalante, and E.B. Magalona all in Negros Occidental and even in Iloilo.

Ask the sugar farmer today and they will all tell you, Cory’s forecast of a sunset industry, thank goodness, feel flat on its face. For now, and but for the grace of God. That the sun hasn’t set on Sugarlandia does not diminish the value of Carmela Valley’s foresight in refocusing its business into real estate. And surely, it doesn’t diminish the excellent record of Carmela Valley in living its commitment to serve and satisfy the varied housing needs of Negros Occidental folk. The Housing and Land Use Regulatory Board thought so when it awarded the company the Top Production Award for Region 6 from 1988 to 1990. Carmela Valley’s invaluable assistance in elevating the standard of living of the people in every community it gets involved in, puts into action the company’s selfless slogan of caring for a home once almost abandoned.

Indeed, Carmela Valley Corp. has come a long way in its real estates dealing, especially considering that the people behind it were born to a pampered lifestye, born to an industry that bred them and styled them for wine, song, and siesta. Indeed, Carmela Valley has, by all counts, come a long way if only for its prudence in changing the landscape of a hapless industry, of painting over the sunset vista.

Sea Cliff offers its lot buyers added amenities: swimming pools, clubhouse, landscaped park with children’s play ground and play pod, exercise station, jogging path, viewing deck, perimeter wall with guard house, jet ski slipway and the refreshing sea breeze.

Sea Cliff is just about 3 kilometers to the downtown Roxas City , a fast growing and productive city.

What more can you ask for a location of your home?

Living at Sea Cliff is living in a vacation resort all year round.

Amenities:

• Perimeter Fence with Security Guard
• Club House with Deck
• Infinity and Kiddy Pool
• Play Ground
• Jogging Path
• Exercise Station
• Viewing Deck
• Jet Ski Slipway
• Water Distibution System
• Sewage Distribution System

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“A Gated Community with a touch of class and Elegance. The Resedencial Address for selected few.”

The Park Place has been carefully designed with your comfort in mind. The concrete perimeter wall with gate and guard house exhibits security. The landscaped park and playground is the children’s frolicking venue. The lamp posts and sidewalks

The contemporary two-to-three bedroom houses will be available in a selection of distinctive plans featuring well studied design configurations and architectural styling.  The result is an outstanding community.

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